Brand Focus

Ultimate performance... every athlete from the elite to a beginner dreams of it. That moment when everything comes together. Ultimate Performance understands the search for that moment and the efforts required to achieve it. They understand the sacrifices and also the journey. And that journey of every athlete, runner, walker or cyclist is where Ultimate Performance's story begins. It is where products are dreamed, designed, dreamed again and then developed.

The threat of injury is something that is all too real, during everyday life and, in particular, during sporting activity. Recovering from such an event is therefore of paramount importance, and this is what Mueller seeks to help with. Working closely with athletes of all skill levels, Mueller provides innovative protection and cutting-edge solutions to injury, with their vast range of scientifically-researched supports and braces. Whichever body part you've injured, Mueller will have a product that will have you back to fighting fitness in no time.

TomTom is best known for its hugely successful satellite navigation software, which has become a fixture in many vehicles all over the world. Yet, in a flash, they have branched out into the world of the action camera, and with the Bandit they have ensured that they have done so impressively.

Trion: Z bracelets have gathered a large following, as a product with a host of benefits both physical and in terms of mood. Whilst some people still remain sceptical about the abilities of one bracelet, you can't argue with the results it achieves, and the advocates it has within the sporting world. But how does it work and what does it do?

Pain relief, stress relief, improved sleep, and even improved happiness. That sounds like a good list of properties, and in fact it's what you can expect when you put on a Trion:Z bracelet. Using an innovative combination of powerful magnets and negative ion producing technology, Trion:Z has created a product that huge numbers of people are seeing the benefits of every day.

Injury is a fact of life, but minimising the consequences, and avoiding re-injury are of paramount importance. When it comes to sports and life in general failing to prepare means preparing to fail and that's why Neo-G provides innovative technology and unbeatable protection, in order to help professional athletes and regular people alike stay safe and pain-free.

If you're a man and you've ever engaged in athletic activity of any kind, you will probably have experienced some of the side effects of vigorous exercise, like sweating. If you're not wearing the right gear then that can be a problem, as poorly-fitting, non-breathable fabrics lead to chafing and discomfort. While there is lots of sports-specific clothing designed to prevent this, there isn't so much catering to men's greatest assets (no, not your brain). This is where 2UNDR comes in. With a range of performance underwear, they have strived to make the most comfortable, high-performance products possible, and with their innovative design you can be sure that it will change perceptions of men's supports.

Injury is something that affects the vast majority of athletes at some point or other, but it is how you deal with that injury and move on that determines how successful you will be. That's where Shock Doctor comes in. Producing a range of protective equipment for a variety of sports and activities, their products are now used around the globe, and allow athletes to recover faster, prevent future injury and stay active during rehabilitation so that they can stay at the top of their game.

With the modern advances in technology, using heart rate monitoring during exercise is now a common thing. The benefits of knowing your heart rate are numerous; you can train in various heart rate 'zones' which can burn fat or improve cardiovascular fitness, you can see an immediate physiological response to different types of exercise and you can prevent injury caused by overtraining or improper pacing, among other things. Yet if you want to wear a heart rate monitor on the go, you would usually need to wear an uncomfortable chest strap with it. Mio has changed this, though, creating accurate products that require no chest strap and sit comfortably on your wrist.